Cheetah Mobile launches Live.me in India
Cheetah Mobile Inc., the leading mobile utility and content app developer, today rolled out Live.me, one of the fastest growing and highest-grossing live broadcasting platforms in the world. Live.me provides a unique experience to Indian users with strong localization both in features and access to their favourite social influencers. Live.me comes to India after creating waves in the United States where it is ranked #1 under the social app category for the region on Google Play and top 3 on the App store. Live.me has found similar success in markets like Japan, Taiwan, Vietnam, Indonesia, and the Middle East.
Live.me is a live broadcasting app that allows users to interact with other users and social influencers ‘live’. The app provides video-broadcasting features with interactive stickers with face-mapping technology that allows the user to interact with the audience in creative ways. Users can purchase digital “gifts” like emoji for their favorite live creators. Social media integrations allow users to share their favorite broadcasts to their friends across the most popular social apps.
India has millions of artists spread throughout the country across different mediums and genres, but most of these artists are unable to display their talent beyond their own cities and towns. Live.me is the perfect platform for these artists to expand their reach, not only to audiences across India, but across the world. Live.me will promote talented Indian artists by conducting live events and promotions within the app and on social media, thereby building their fan communities.
Commenting on the launch, Ms Yuki He, VP of Cheetah Mobile said, “Live.me is a platform of expression and creativity. We recognize the bursting creativity and passion among the people in India and we are proud to bring Live.me to empower this passion and bring it alive. We hope that users in India embrace the app and give voice to their talents and reach a global audience. The introduction of Live.me in India will shape the future of mobile broadcasting.”
Recognizing that Indian users prefer familiar content, Live.me has localized its content and promotion. The app has localized gifts such as Indian favourite foods samosa, laddoo, jalebis, and festive stickers such as diyas and Holi colours. Going a step further to ensure the safety of the platform, Live.me has identified sensitive Indian keywords in both English and Hindi that would block and report users with unsavory content. Live.me features over 50 influencers to engage with, including popular models, singers and youth artists, such as Vishakha Sodha, Shruti Singh, Sonel Singh, Avanie Joshi, Shahzan Mujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh.
With the launch of Live.me in India, Cheetah Mobile has released another popular product in the Indian market after Clean Master, CM Security, Battery Doctor, CM Locker, etc. As marketers are constantly finding innovative ways to reach a mobile audience, Live.me presents marketers and brands a new landscape for advertising effectively to millennials. It serves to complement Cheetah Mobile’s current line of content apps which include Piano Tiles 2 and News Republic which hope to capture a user’s entire mobile consumption journey throughout the day.