Bloomberg| Quint, India’s premier business and financial news company, has announced a partnership with Nasscom, T-Hub and the Govt. of Karnataka to launch ‘ScaleUP’, a pioneering new initiative designed to help emerging companies and start-ups scale for growth. ScaleUP is targeted at companies in large-impact sectors such as BFSI, healthcare, consumer retail and education. Tech being the biggest driver across this domain.
As part of a 6-month schedule, the ‘Scale UP’ program will help participant companies showcase and promote their product, skill-up in areas required to scale further and access business opportunities and strategic advice. The program will range from multi-format digital content to on-ground engagement with key players in the ecosystem including potential clients and venture funds. A high-power, authoritative advisory board will spearhead the vision for the program which shall include content showcases, mentoring sessions, buyer-seller meets, sectoral summits, funding pitches leading upto a grand finale for all participants. ScaleUP will be promoted and distributed for mass consumption on the Bloomberg|Quint network spanning its own digital platform, its network of content partners and top social platforms. The content created shall include elements such as videos, Live streaming shows, articles and infographics apart from on-ground interactions.
Speaking on this, Anil Uniyal, CEO, Bloomberg|Quint, said, “We believe lack of ‘scale’ in strategy and execution is one of the biggest reasons young companies struggle in their growth journeys. As a program, ScaleUP has been designed to offer real, meaningful business value to companies. Whether it is highlighting their achievements or creating opportunities for business. And all of this will be spearheaded by an experienced set of partners and guides.”
Dr. Somdutta Singh, Serial Entrepreneur, Investor and Vice-Chairperson, Nasscom Product Council joins the board as the Chief Strategic Advisor, BQ ScaleUP added “Business growth is possible only through business connects and cross platform visibility. One should be able to quickly grab a new/existing opportunity and grow their business. This will be possible through BloombergQuint ScaleUp. We will help bridge the gap and focus on real and sustataibable growth for these emerging companies. Not just promises, our goal is to deliver! Scale!”
Mr. Priyank Kharge, Minister of IT, BT & Tourism, Govt. of Karnataka commented, “Business connect isn’t just an art, it’s hard work. Every contact you build makes it easier for you to compete and scale. Karnataka’s start-up’s association with BloombergQuint will be an enabler to this need. Our prime focus from the Government is to collaborate with platforms that will enable every dream become a goal and action is taken towards its achievement.”
Mr. Srinivas Kollipara, COO T-Hub, also added “Ideas are easy, implementation is hard, and scale is even harder. Business connects are critical, and can be the difference between success and failure, but they’re hard to get. An initiative like BloombergQuint ScaleUp will deliver these.T-Hub is on a mission to scale start-ups and this initiative aligns with it. We are excited about this collaboration.”
Mr. R. Chandrasekhar, President, Nasscom commented “The start-up ecosystem has witnessed steady growth over the past few years and we have unwavering faith in the young and innovative minds of India that are driving the nation’s entrepreneurially rich ecosystem. As a part of our commitment to scaling this further, we believe that our collaboration with BloombergQuint to co-create ‘ScaleUp’ as a platform where start-ups can share knowledge, deepen linkages, sharpen their strategy will empower them to foster innovation and drive growth. Providing promising start-ups forums to improve their products, services, strategies and grow extensively in their domains is vital for their success in the demanding and saturated global arena. We are confident that this platform will provide start-ups which are participating, an experience that will truly help transform them.”
BloombergQuint provides high-quality business news and insights to India’s decision-makers, executives and entrepreneurs. With a native, platform-first philosophy in content, Bloomberg|Quint has fast emerged as one of the most engaging business brands on digital. Bloomberg|Quint’s content spans engaging and innovative mobile-friendly formats including live video streaming and produced video, published articles, op-eds, data infographics and charts, social content, newsletters, polls and live chats, photo essays and contests across its own and partner platforms including The Quint, Twitter, Yahoo, Facebook.
Aside of reaching more than 2 million monthly users, Bloomberg|Quint has seen strong engagement for its content. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. BloombergQuint was also rated as the most popular business news publisher in India on Facebook video by in in a recent report by Vidooly.