Canon India announces the launch of its latest innovation in the imaging industry-the EOS R system. This technology is the orgnanisations extention to the three decade old legacy of the path breaking EOS system. The EOS R is Canon’s first 35mm full frame CMOS sensor mirror less camera that features an electronic viewfinder. Equipped with various other pioneering features like advanced Dual pixel CMOS AF, Digic 8 imaging processor, High density AF points positions, Multi function slider bar, Flexible AE Mode, High speed data communication RF mount, the camera is set to become the future of imaging and bring forth to users an epitome of image quality never seen before.
Along with the camera, the imaging leader has unveiled a series of lenses; four new RF lenses, two super telephoto EF lenses and one prime EF-M lens. Allowing users the flexibility of using their existing EF lenses with the new EOS R, four type of RF mount adapters have been introduced to complete the EOS R ecosystem.
Present for the launch in India, Mr. Yoshiyuki Mizoguchi, Group Executive – ICB Products Group, Canon Inc. said, “Being one of the global leaders in the imaging space, Canon has always kept innovation at the forefront, enabling technology to compliment the art of photography. For over 30 years the legendary EOS system has given photographers and filmmakers the benchmark for high quality imagery. Taking the legacy of the EOS system ahead, EOS R is a surpise package to address the evolving imaging requirements of professional photographers and filmmakers. With its exemplary features like the new RF mount, advanced dual pixel CMOS AF and 4K ultra high definition, it is a marvel designed to complement and expand the creative horizons of its users.”
India has played a key role in the growth journey of Canon’s imaging business and I am glad to be here today to witness the launch of the new EOS R system, or the future of imaging as we call it,” added Mr. Mizoguchi.
Mr. Kazutada Kobayashi, President & CEO, Canon India said, “Ever since our inception in India, we have been committed to our diverse customer base with our expansive product portfolio. Furthering our dedication, we are proud to bring to our audience the new EOS R system, equipped with groundbreaking functionalities never seen before. With this launch, users are being equipped with limitless possibilities, further pushing the boundaries of technology, innovation and design. Today’s launch is also accompanied with two new EF lenses from super telephoto category and one prime lens from EF-M Category, offering the best of our imaging universe to customers. We foresee the EOS R system contributing significantly to the growth of our imaging business in the country, enabling us to maintain our No.1 share in the combined DSLR and mirrorless market.”
Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “At Canon India, we strive to bring forth the ultimate shooting experience for customers, thereby expanding new possibilities for storytellers. With performance and quality at its core, the new Canon EOS R system comes equipped with the revolutionary 54mm mount, the latest DIGIC 8 processor and focus speed of 0.05seconds, making it all set to further evolve the photography culture in the country. It has a compact body making full use of the mirrorless mechanism and can respond to the high demand of still image and movie shooting. With the intuitive way of shooting and enhanced operational ease, we are positive this launch will empower photographers and filmmakers to accomplish higher levels of quality and detail to their stories, enabling them to rethink and reimagine mirror less photography.”
The EOS R will be available in India at the price of :
EOS R Body: INR 189,950.00/U (inclusive of all taxes).
EOS R kit (with RF24-105mm f/4L IS USM Lens): INR 278,945.00/U (inclusive of all taxes).
The sales for EOS R Body and EOS R Kit will start from mid October 2018.