Sony introduces World’s Fastest SD Card- SF-G Series & Super Speed Memory Card Reader

Sony India today takes the professional imaging industry a notch up with the launch of its new SF-G Series. The new SF-G Series will be the “World’s fastest SD cards” by the company which comes with enhanced features specially designed for professional photographers, DSLR and mirrorless camera users and videographers.

High Speed Performance, reading upto 300* MB/s & Write Upto 299* MB/s

With a write speed of up to 299 MB/s, enabled by Sony’s unique firmware, the SF-G Series will be the world’s fastest SD cards. The quick write speed supports maximum performance of digital imaging devices, contributing to longer continuous shooting of high-resolution images with UHS-II supporting cameras.   It contributes to a shorter buffer clearing time so users never miss a critical moment.

The SD cards feature a read speed of up to 300MB/s contributing to a more efficient workflow for professionals. They can efficiently transfer large volumes and file sizes to a computer very quickly while paired with a memory card reader.

Supports 4K, 2K, Full HD and XAVCS Codec

With rapidly growing demand for higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras, the inherent need for larger, faster and more dependable cards becomes apparent. Sony being a longtime leader at the forefront of professional media, has met these growing demands with the debut of the SF-G Series, which offers industry leading performance.It is also capable to record 2K, Full HD and XAVCS Codec.

Ideal for Burst Shoot Mode

Using Sony’s algorithm, the cards prevent the decrease of data-writing speeds and contribute to the camera’s ability after successive burst shooting. The SF-G Series offers options that ensure high-performance, high speed and reliable shooting and are available in 32GB, 64GB and 128GB capacities.

Works brilliantly for Professional Cameras, DSLR & Mirror Less Cameras

Engineered with utmost perfection, the SF-G Series of SD cards offer enhanced features optimized for professional photographers, DSLR and mirrorless camera users and videographers.

Enhanced with Free Software “Memory Card File Rescue”

Photographers on the beat can now be rest assured of their data with Sony’s free downloadable File Rescue software. This indigenous software allows for the recovery of photos and videos, including RAW images and 4K XAVC-S video files that may have been accidentally damaged or deleted.

Sony’s SD cards are extremely reliable and durable, with water proof and anti-static capabilities to keep your precious content safe.

Super Speed Memory Card Reader

In conjunction with the new card options, Sony is introducing SD Memory Card Reader, MRW-S1 supporting UHS-II, will be available for use with the SF-G series, enabling fast and convenient transfer of datato a PC with a USB3.1 Gen1 Interface having 1 Year Warranty. This optimizes reliability and ensures the cards will be well matched, offering professionals the best performance.

The SF-G Series and MRW-S1 will be available across all Sony Center and major electronic stores across India.

Model	MRP	Availability	Warranty
SF-G32/T1 IN	Rs.6,700	3rd April 2017	5 years
SF-G64/T1 IN	Rs.11,000	3rd April 2017	5 years
SF-G128/T1 IN	Rs.19,900	3rd April 2017	5 years
MRW-S1/T1 IN	Rs.2,300	3rd April 2017	1 year