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Wipro positioned as ‘Leading Player’ in ‘Zinnov Zones for Digital Services in Travel & Hospitality – 2018’


Wipro Limited announced that it has been positioned as a ‘Leading Player’ in ‘Zinnov Zones for Digital Services in Travel & Hospitality – 2018’.

Zinnov Zones is an annual study that evaluates global service providers on their digital prowess and scalability in the travel and hospitality segments. The service providers were assessed on parameters such as the scale of their business, digital talent, number of clients as well as metrics such as digital offerings, breadth of the ecosystem, innovation, business models on offer, and the general outlook for the business.

Wipro has been positioned in the ‘Leadership Zone’ by Zinnov across all industry segments- Planning & Booking, Travel, and Hospitality, and service lines- Digital Consulting, Digital Experience & Design, and Data Management & Insights. Zinnov recognized Wipro’s strong industry positioning in delivering ‘digital-first’ solutions and helping clients provide a hyper-personalized experience to their end customers.

Speaking about Wipro’s leadership position in the Zinnov Zones study, Praveen Bhadada, Partner & Global Head – Digital Transformation, Zinnov said, “We congratulate Wipro for their strong positioning in the latest edition of Zinnov Zones for Travel & Hospitality ratings. Wipro has emerged as a leading digital transformation player with execution capabilities across the entire travel and hospitality value chain. Their investments in developing proprietary solutions are yielding strong dividends, especially in their customer footprint expansion. Wipro’s deep engagement with a varied set of ecosystem constituents including tech giants, leading Independent Software Vendors (ISVs), digital native start-ups, and academia is enabling them to be at the forefront of innovation.”

Srini Pallia, President – Consumer Business Unit, Wipro Limited said, “Wipro has built a differentiated talent pool with expertise in digital skills through a combination of skilling initiatives and strategic investments in Wipro Digital, Designit, Appirio, and TopCoder. These efforts and investments, coupled with our strong partnership ecosystem, have given us a head start in providing truly integrated digital services to our clients in the consumer space. We have also been able to successfully leverage our experience in working with the consumer-facing industries such as retail, payments, and new-age companies, to provide innovative solutions and business value to our clients in the travel and hospitality space.”

Nitesh Jain, Vice President and Global Head – Travel, Hospitality & Public Sector vertical, Consumer Business Unit, Wipro Limited said, “Zinnov’s recognition of Wipro’s leadership position in the Travel and Hospitality segments is a testament to our continued efforts towards bringing digitally-enabled and differentiated services to our clients. Wipro’s offerings and solutions in the area of AI, blockchain, cloud, cyber security, and IoT have helped leading travel and hospitality companies become truly digital, with improved end customer experience and enhanced operational efficiencies.”

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