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ASUS launches “ROO-OOG Nahi ROG” campaign with Bhuvan Bam

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ASUS India’s Republic of Gamers (ROG), the world’s No.1 gaming laptop brand, recently announced the launch of its latest campaign, “IT’S ROG!” in collaboration with renowned Indian comedian Bhuvan Bam. This dynamic campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the limitless potential of gaming with the groundbreaking ASUS ROG Zephyrus G16 – the first gaming laptop in India to boast an OLED panel.

In the adrenaline-fueled spot, Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16. He encourages viewers to transcend the boundaries of gaming with the latest ROG Zephyrus G16 to unleash their full potential and dominate every virtual battlefield. The campaign is also directed in a manner that aids in strategically clearing the ongoing debate about the pronunciation of the brand, being R-O-G over the commonly mistaken rog.

Commenting on the launch of “IT’S ROG,” Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India said, “Gaming in India has transcended from being a casual endevaour for unwinding to an emotion. Being the industry first in bringing state-of-the art technology that elevates a gamers experience, we are of the ardent belief that ROG has played a pivotal role in making gaming seamless and efficient for enthusiasts. The India’s most loved gaming brand is elated to partner with India’s most adored artist Bhuvan Bam to introduce Zephyrus G16, the ultimate gaming experience while also solving the long-drawn debate, ‘It’s ROG.’”

Commenting on the launch of “IT’S ROG,” Bhuvan Bam said, “In addition to being an actor & content creator, I am also an avid gamer. Like every gamer, I am always on the lookout for a multi-faceted gaming device that can easily support my work requirements and easily transition into the ultimate gaming machine. I am thrilled to have partnered with ASUS ROG to bring forth its latest campaign and introduce the mighty Zephyrus G16.”

Equipped with up to a stunning OLED panel with an ultra-fast 0.2ms response time, the Zephyrus G16 delivers unparalleled visual fidelity, and razor-sharp details that bring games to life like never before. It is AI-Ready with up to an Intel Core Ultra 9 Processor paired with an NVIDIA RTX 4090 Laptop GPU with a MUX Switch and Advanced Optimus support. The laptop features some of ROG’s best cooling technologies, including 2nd Generation Arc Flow Fans and a redesigned high-efficiency air outlet. This incredible is truly thin-and-light, weighing in starting at just 1.85kg. Moreover, breaking the mold of the previous Zephyrus series, the 2024 line-up debuts the Slash Lighting array with a bold streak across the lid, a perfect evolution of elegance and individuality. Paired with a 90Wh battery, the Zephyrus G16 is the ultimate content creation, gaming and productivity powerhouse and is available at a starting price of INR 189,990 on both online and offline channels.

From cutting-edge hardware to platforms that allow gamers to showcase their skills, ASUS ROG provides the infrastructure one needs to take their gaming experience to new heights. Whether you’re a seasoned veteran or just starting your journey, ASUS ROG has something for everyone, ensuring no gamer is left behind.

Whether you’re a seasoned pro or a newcomer to the gaming world, ASUS ROG invites you to embrace your inner gamer and experience the boundless power of gaming. Join us on this exhilarating journey and unleash your gaming potential with ASUS ROG.

To watch the Campaign click here

Embrace the power within. Embrace ASUS ROG.

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