ASUS India, a Taiwanese tech giant, is launching a new brand campaign #MySPACEstory ahead of their most awaited launch to celebrate 25 years’ SPACE Journey innovation. The campaign narrates childhood stories of different artists who took inspiration from SPACE to get the best out of them!
25 years ago, ASUS was one of the 1st OEMs to send their first laptop (P6300) into space. After more than 2 decades, ASUS is commemorating their Incredible feat with this campaign while taking inspiration from SPACE to make them the best version of themselves.
Talking about the campaign, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “Our journey to space has profound insights and mix of intangible emotions, excitement, and admiration. When we started our journey, we envisioned ourselves to be the pioneer of technology and innovation in the PC Industry. We were one of the first to send our laptop for an important mission to space. Today after so many years and tons of evolution we present to you what a modern-day laptop would look and feel like. We designed this campaign with the objective to include our customers as a part of this innovative revolution and celebration by encouraging them to share their SPACE stories of inspiration and motivation alongside the launch of our latest consumer notebook lineup.”
For scientists, space is a magnificent “playground” – an endless source of information and learning. Curiosity has had a significant influence on the human species evolution. ASUS is urging people to share their space tales and how they were inspired to beat yesterday through this campaign. In association with leading influencers, LaxmiPilot- the pilot who brought home stranded Indians during the pandemic, Content Creators like – Nicole Concessao, Ganesh Vanare, and popular tech media curator, Beebom.
Speaking on the campaign, Nicole Concessao, shared “I never realized that my studio SPACE will have such an impact on my life. Dance has always been the medium to express myself to the fullest and with Zenbook Space Edition it’s ASUS’s way to express their technology prowess in consumer laptops.”
Ganesh Vanare, further added “SPACE to me means anything and everything that tells a story. Capturing moments amidst chaos has always given me that Adrenaline rush.”
ASUS’s latest campaign will encourage people to recall a time in their childhood when they gazed out into different SPACES and aspired to reach their goals. ASUS was inspired by SPACE 25 years ago to take risks and experiment which has lasted for more than 2 decades by building the best laptop for consumers, equipped with cutting-edge technology and the latest innovations. Celebrating the legacy ASUS has an exciting lineup 2022 lineup of Zenbook Space Edition, Zenbook 14 and VivoBook S to be announced on 12th May 2022.
Please click here to watch the campaign video.