Konica Minolta flags off ‘Print Xpress’ Initiative, aims to attract potential printing businesses

Promoting Konica Minolta’s 150-year legacy, Konica Minolta India, a leading name in providing digital printing solutions & services, recently flagged off its first mobile roadshow platform titled “Print Xpress – Innovations in Print” in the presence of Managing Director, Mr. Katsuhisa Asari, Mr. Kuldeep Malhotra, Dy. Managing Director & all the senior leadership members. The one-of-a-kind roadshow showcased Konica Minolta’s Production Printer AccurioPrint C4065 High Chroma Engine – AccurioPress C73hc and finished Print Application Zone to educate the customers for new business opportunities in the digital print business. 

The core objective to launch this innovative platform is to connect with new customers and showcase new business possibilities to the existing players and also to new entrants in the digital production printing space.

As part of the Print Xpress, the four coaches carrying the digital presses set out to travel in all four directions while demonstrating their usage to potential and existing customers. The roadshow started from Greater Noida and is aimed to cover the nation’s T2, T3, and T4 towns like Meerut- Gorakhpur, Samastipur- Tezpur, Ranipet- Karwar and Kavali & many more, focusing on the customers and unmet locations.

At the ribbon-cutting ceremony, Mr. Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India Pvt. Ltd., said, “We are excited to launch Print Xpress, our latest initiative to expand our reach and introduce our advanced printing technologies to the customers. We look forward to meet the new customers we will make via this nationwide show. We are proud to pioneer innovative solutions and services in India’s printing, imaging, and document management industries. We are committed to helping our customers to achieve more efficient, cost-effective, and sustainable workflows. We will continue to strive for excellence in everything we do.”

Konica Minolta in India is committed to contribute towards the nation’s growth and India being one of the top 5 nations in producing maximum number of unicorn companies we see a lot of demand potential from tier 2, 3, and 4 towns.

“Print Xpress is the first initiative in the digital production printing domain wherein modified coaches are used to exhibit our solutions to a wide array of potential customers, including Jobbers, photo lab owners, print businesses, and creative agencies, residing in different cities and towns.  As an industry leader, we hold more than 50% market share and offer the most comprehensive product portfolio from pre-press to post-press.

‘A leader is one who knows the way, goes the way and shows the way’ Print Xpress is the perfect example to showcase our commitment towards reaching and educating new potential customers and existing businesses to start and grow. In the last 12 years, we as a leading brand grew multi folds said, Mr. Kuldeep Malhotra, Dy. Managing Director, Sales & OP Marketing Division, Konica Minolta Business Solutions India Pvt. Ltd. 

Over the years, the Indian government has introduced many initiatives to strengthen the nation’s economy. The Indian government has been effective in developing policies and programmes that are not only beneficial for citizens to improve their financial stability but also for the overall growth of the economy. Over recent decades, India’s rapid economic growth has led to a substantial increase in its demand for exports.

Besides this, a number of the government’s flagship programmes, including Make in India, Start-up India, Digital India, the Smart City Mission, and the Atal Mission for Rejuvenation and Urban Transformation, are aimed at creating immense opportunities in India, Print Xpress is an initiative in the same space where Konica Minolta is providing the platform to understand new business opportunities in digital production printing domain.